Exhibiting at trade shows can be a very adequate marketing method that allows you to create personal connections, as well as target the right people for pitching your products and/or services. Many companies escape this method due to the assumption of high cost associated with attending such exhibitions; however there are ways to visit these events and successfully market your brand without breaking the bank. In the current economic situation, there are less and less exhibitors at many industries Trade Show Exhibit; that gives those still capable of showing up, an opportunity for high return on investment. Due to the decreased level of competition from other exhibitors, you can free your business from that not in attendance. The beauty of this situation is that you will not need a typical show stopping exhibit to garner a lot of consideration.
Different Exhibits Options Available:
If you plan to participate in an industry trade show, and do not yet have an exhibit, you will demand to either purchase or rent one. There are many advantages to both buying and renting your trade show exhibit, as well as many disadvantages for each. When renting a Trade Show Exhibits you will spend considerably less money on the exhibit, however you will only have access to the exhibit for the one show. If your industry has many contrasting trade shows, expos or conventions, you will likely want to be at most, if not all of them. This is when purchasing your trade show exhibit is definitely the best opportunity. When you own your exhibit, you can re-use the truss system over and over while implementing new graphics as necessary. Purchasing a custom built trade show exhibit is quite expensive, however a custom designed truss system is not necessary.
Popup Display:
A Popup Display usually covers the entire back wall of your space. This means that a properly designed Popup Display provides you the opportunity to make a bold statement about your company and your most important product or service. A Popup Display not only serves as a backdrop to your display, but gives your area definition, and allows you to focus attention on a specific image. Well designed popup displays compose a powerful statement about your product or service. Of course you can just set your popup against the back wall, stick a table in front of it, fill the table with brochures, and get away with that. But you can do better than that. You should carefully calculate the space requirements and the specifications of your popup display, then design your working area around it. As already mentioned your Popup should serve both as a backdrop as well as your most important vehicle for promoting it.
