Exhibiting at trade shows can be a very
adequate marketing method that allows you to create personal connections, as
well as target the right people for pitching your products and/or services.
Many companies escape this method due to the assumption of high cost associated
with attending such exhibitions; however there are ways to visit these events
and successfully market your brand without breaking the bank. You can free your
business from that not in attendance. The beauty of this situation is that you
will not need a typical show stopping exhibit to garner a lot of consideration.
Trade
Show Booth:
New products are announced, major
players give their outlook for the upcoming year, and smaller companies can
enter the public eye. As with everything, your first impressions of a company
are important, and those impressions often come from their Trade Show Booths. Large numbers of attendees remember a
company's trade show booth more readily than what they presented or what they
announced. Trade shows come in various sizes and shapes, and so should the
booths. Large shows like the Consumer Electronics Show call for large booths.
CES show booths are notorious for being multi-million dollar affairs that take
up large amounts of space and are attractions all by themselves. At the 2011
show, companies like Panasonic and Sony had booths that were larger than some
smaller shows and housed dozens of exhibition employees.
Popup
Displays:
A Popup Display usually covers the
entire back wall of your space. This means that a properly designed Popup
Display provides you the opportunity to make a bold statement about your
company and your most important product or service. A Popup Display not only serves as a backdrop to your
display, but gives your area definition, and allows you to focus attention on a
specific image. Well designed popup displays make a powerful statement about
your product or service. First, since she has probably travelled some distance
to check out a number of specific exhibits, she is probably looking for a
familiar company name. Use striking trade show graphics to display your logo in
an obvious place near the top of the display's surface. That way it will be clearly
visible as possible as above the heads of the people standing in front. It is
most important to remember that visitors are not usually going to go up to your
display and read the information on it.
Show
Exhibit:
Creating a trade show exhibit is a lot
like writing a biography for your business or product. The main difference is,
there are far less words involved and a lot more images. So consider your trade
Show Exhibit a picture book version of your product's story. Using too much of
the old-school methods of communication, like banners and statistics, without
incorporating modern technology and stunning visuals gives the customer the
impression you are reluctant to move forward and try something new. If your
product or business is dependent on being cutting edge, you hurt your own
efforts by not implementing various new technologies available while creating
your trade show exhibit.
