Exhibiting at trade shows can be a very adequate marketing method that allows you to create personal connections, as well as target the right people for pitching your products and/or services. Many companies escape this method due to the assumption of high cost associated with attending such exhibitions; however there are ways to visit these events and successfully market your brand without breaking the bank. You can free your business from that not in attendance. The beauty of this situation is that you will not need a typical show stopping exhibit to garner a lot of consideration.
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| Trade Show Booth |
Trade Show Booth:
New products are announced, major players give their outlook for the upcoming year, and smaller companies can enter the public eye. As with everything, your first impressions of a company are important, and those impressions often come from their Trade Show Booths. Large numbers of attendees remember a company's trade show booth more readily than what they presented or what they announced. Trade shows come in various sizes and shapes, and so should the booths. Large shows like the Consumer Electronics Show call for large booths. CES show booths are notorious for being multi-million dollar affairs that take up large amounts of space and are attractions all by themselves. At the 2011 show, companies like Panasonic and Sony had booths that were larger than some smaller shows and housed dozens of exhibition employees.
Popup Displays:
A Popup Display usually covers the entire back wall of your space. This means that a properly designed Popup Display provides you the opportunity to make a bold statement about your company and your most important product or service. A Popup Display not only serves as a backdrop to your display, but gives your area definition, and allows you to focus attention on a specific image. Well designed popup displays make a powerful statement about your product or service. First, since she has probably travelled some distance to check out a number of specific exhibits, she is probably looking for a familiar company name. Use striking trade show graphics to display your logo in an obvious place near the top of the display's surface. That way it will be clearly visible as possible as above the heads of the people standing in front. It is most important to remember that visitors are not usually going to go up to your display and read the information on it.
Show Exhibit:
Creating a trade show exhibit is a lot like writing a biography for your business or product. The main difference is, there are far less words involved and a lot more images. So consider your trade Show Exhibit a picture book version of your product's story. Using too much of the old-school methods of communication, like banners and statistics, without incorporating modern technology and stunning visuals gives the customer the impression you are reluctant to move forward and try something new. If your product or business is dependent on being cutting edge, you hurt your own efforts by not implementing various new technologies available while creating your trade show exhibit.
